The Overview

There is no doubt in my mind, after 20 years of being in the trenches with Intuit and its ecosystem of software offerings, we are now officially in a QuickBooks Online conversion crisis.

Let’s face it fellow accountants, the switch is on. Intuit’s QuickBooks Online software is catching on and for the better. The QuickBooks Online for Accountant’s version can make any accountant or accounting firm very useful. The dashboard tools such as payroll, information requests and Intuit Tax Online makes it easy to follow a client’s financials in real time all the time.

The set up time for any type of new client for QuickBooks Online is quick, easy and effective. The platform gives you plenty of industries to choose from. I am quite impressed with the way QuickBooks Online designed the accounting ecosystem, such as for a Church, where it looks and feels that it is for a Church. My hat is off to Intuit for a job well done.

Well, where is the confusion, delay and conversion crisis?

The crisis is brewing from within the accounting profession itself. From the intimate relationships that I share with my accounting peers across the globe, one thing stands out more than any other in the conversion crisis: the ability for accountants and accounting firms to stage effective, useful conversions from any software to QuickBooks Online and the ecosystem of application add-ons.

Intuit does a good job in converting data. However they are not accountants. Intuit has a basic understanding of the accountant and accounting firm. However, after the client’s case is converted from QuickBooks Desktop to QuickBooks Online, there are other items that need to be converted and staged properly in order for the conversion to be considered a success. Questions come up, usually after the fact, from the client: What about my payroll, merchant service, and other applications I have connected to by previous accounting software? Is there a conversion tool for these? How do I get my payroll out now that I am converted? Hence, the conversion is now in a crisis for the client (can’t perform payroll or collect payment) and the accountant (who can I call to resolve the issues?).

One answer is to partner with companies like QBO Hero and Systems Analysis Services, These companies are the leaders and strong partners with Intuit and its ecosystem when it comes to helping any size accounting firm stage and execute accurate, timely data and software conversions. Just for full disclosure, I started QBO Hero when I realized the problems I faced in my practice were the same as other accountants would be facing. We started QBO Hero to help my colleagues avoid many of the problems we ran into.

As a midsized accounting firm, I had to ask myself if I am in the data conversion business or the tax and accounting business. I confirmed that I am in the tax and accounting business, ultimately adding value to my clients, their families and their businesses. Delegating the conversion to a separate company to take care of my conversion crisis taught me a lesson. I learned that by delegating to an expert, I was able to focus on my core business, all the while being a faithful, trusted advisor to my clients, having more time for the things that count and adding real, sustainable profits to the bottom line.

I encourage any firm at any size to reach out to to see how their accounting firm clients are utilizing QBO Hero to find resolve, comfort and assurance that your clients and your firm can avert the conversion crisis.

Next time I will address the pricing issues associated with QuickBooks Online, QuickBooks Full Service Payroll, QuickBooks Payments and other Applications that we mostly use with the QuickBooks Online Ecosystem and show you how other accounting firms are revolutionizing their revenue model.

Until then, may good luck and great results be with you.

Jim Filicetti

Get Started With QuickBooks Online